Cut for Sony Ericsson Handset Range Next Year
Posted in: Sony Ericsson, Xperia X1, tags: ericsson, sales, sony, xperia
The Financial Times has published an article reporting that Sony Ericsson have recorded a Q1 net loss, it’s first loss in more than five years.
Sony Ericsson have suffered as sales of handsets have been lower and considering the ‘financial crisis’ in the world currently which has created a lack of consumer confidence, Sony have managed to come through the period less damaged than they could have been due to their cost reducing methods.
In order to cut costs and raise profitability, Sony Ericsson are going to reduce the number of handset ranges it makes by 20% and will be merging three development teams into one to maximise efficiency.
President of Sony Ericsson Dick Komiyama hopes that the second half of next year will be the turning point for the company in terms of growth in profit and acknowledged that “Consumer confidence is less almost day by day”. Sales of their new smartphones, the Xperia X1 and the C905 will surely help to boost that growth.
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Well. it is sad that Sony Ericcson suffered a loss, but hardly a surprise because everyone is suffering loses. Actually though, it makes logical sense they would lose money, because they lack a clear sense of marketing skills. look how poorly the xperia x1 campaign was run!