Sony Ericsson recently released their see through handset, the Xperia Pureness in the UK. Not available through mobile operators but rather, from Selfridges, the handset retails for £530 ($881). Now the handset, has been released in America, for an even higher price. Like in the UK, the handset is sold through a retail outlet, Saks Fifth Avenue as well as the Sony VIP Shopping Service. The handset is retailing for an incredibly high price of $990. US customers will also get a concierge service with the handset, providing 24 access to information on social events and hotspots anywhere in the world.

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