Xperia X1 » xperia rachael

Emotive “in phone” promotional videos for Xperia X2 and X10

QuBic — Fri, 13 Nov 2009 00:01:40 +0000

UsTwo.co.uk have created promotional videos for the Xperia X2 and the X10, aka Rachael. They video clips are described as “emotive in phone” videos. The videos don’t show you the handsets but rather, what is going on, in the phone. You can view their X2 video below and the X10 after the jump.

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Interview videos of the Xperia X10

QuBic — Fri, 06 Nov 2009 13:56:05 +0000

Following the announcement of the Xperia X10 by Sony Ericsson, several interview videos have surfaced. Key figures involved in the X10 project, such as Steve Walker, have spoken about the X10 and various aspects.

First up is Steve Walker, who is head of portfolio planning. There’s two interview videos by him, which you can view below.

After that, we have Erica Kato Marcus head of the application X10 planning.

Marketing business manager for the X10, Sumit Malhotra also has an interview video which you can view below.

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Xperia X10 officially announced

QuBic — Wed, 04 Nov 2009 00:06:16 +0000

The mini teaser site we reported on yesterday has indeed turned out to be the announcement for the Sony Ericsson Xperia X10. If you missed the recent news, the X10 was formally known as the X3, or Rachael. The specs are pretty much the same as what were leaked, 4 inch touch screen, 8 megapixel camera and Qualcomm Snapdragon. The X10 will come with Android and will be Sony Ericsson’s flagship phone for the first half of 2010. No specific date was specified apart from Q1, we also don’t know what price range this handset will come in. We can however confirm that it will be coming in black and white. It’s also been made known that, the handset will use a unique UX platform on top of the Android operating system.

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Sony Ericsson Rachael to be announced tomorrow?

QuBic — Mon, 02 Nov 2009 22:47:16 +0000

Rumors around the web point to Sony Ericsson making an official announcement about the Sony Ericsson Rachael handset. It’s better known as the X3 but, as we previously reported, the handset could be renamed to the X10. On the Sony Ericsson website, they’ve started a “teaser campaign” for consumers to keep ears and eyes open on November 3rd. While the page doesn’t directly mention the Rachael handset, the main image on the page is named “Rachael – infinity”. The slogan on the image reads “Sometimes there’s a thin line between the extraordinary and the magical. Did we cross it?”. Only tomorrow will tell, we’ll keep you updated on the news.

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